September 22, 2017

Producing a short video for a website or social media is a lot like making an omelette. Video uses basic ingredients: images, audio/music and graphics/text. But in both cases, few can do it well. The key is to use quality ingredients in a proper manner.

August 14, 2017

You have a new tablet or smartphone; or perhaps a new digital camera. So you're thinking, "I can use it to create videos for my business. My computer has a video editing program. I'll put them up on YouTube and link them to my website."

But think about it: how many "hom...

July 21, 2017

Facebook reports (they should know what they're talking about) over 100 million hours of video are watched on their platform every day. They also say if people are on a mobile device, people prefer shorter video ads—15 seconds or less. Finally, Facebook says shorter vi...

June 16, 2017

People's media habits are trending from traditional TV toward multiple, fragmented digital devices. Some say that TV – and its monopoly on audience reach – is dead.

But the issue for organizations and businesses trying to reach people on those multiple, fragmented digit...

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