Video Ads: What to Do?
People's media habits are trending from traditional TV toward multiple, fragmented digital devices. Some say that TV – and its monopoly on audience reach – is dead. But the issue for organizations and businesses trying to reach people on those multiple, fragmented digital devices is this: if you are a small business, you can't possibly afford the cost of vertical video, interactive ads, micro-commercials and native advertising. Too much extra production required, that costs t